Growing your business by acquisition
In this video, Jonathan Jay, the founder of The Dealmaker’s Academy, reveals how you can accelerate your business growth. Jonathan explains:
- Why marketing, no matter how good it is, will not be enough on its own to achieve the business growth you want
- How to go from ‘bunny steps’ of growth to ‘kangaroo leaps’
- How to massively increase your customer base overnight
Prefer to read this? Here’s the transcript:
Hi, this is Jonathan Jay from The Dealmaker’s Academy.
Welcome to these top tips videos where I’m sharing with you experiences for the last 20 years of buying and selling businesses.
Now, for many years, I wrote books on marketing, and sales, and advised companies on growing their business using marketing, like Google and Facebook, to grow their companies.
Now, there is a plus side, and there’s a downside.
The plus side is that marketing is something that every company should be doing if they want to grow.
The downside is it can be a slow process, and sometimes you feel like you’re taking one step forward and two steps backwards.
Which means that you acquire a customer or two customers today, you lose another customer tomorrow.
You acquire another customer, you lose a customer, and as a result you never seem to move forward as fast as you really want to.
The little, tiny, bunny hops of growth, but why don’t you take those bunny hops of growth, and turn them into kangaroo leaps, where by buying a competitor, you suddenly grow your business by 200 customers, 300 customers, 500 customers, a thousand customers overnight, and that sort of growth propels you into the big times.
So, I advise every single one of our clients is to grow your business via acquisition.
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