THE most effective way of finding off market deals
Discover a very powerful strategy for finding the right kind of off market deals which Jonathan Jay, founder of The Dealmaker’s Academy describes as ‘seller’s letters’. In this short video, he describes:
- How to ensure your seller’s letter gets through to the right person
- How he crafts his seller’s letters
Prefer to read this? Here’s the transcript:
Hi, this is Jonathan Jay from The Dealmaker’s Academy with another top tip on buying and selling businesses, and today I want to tell you about a really powerful strategy for finding the right type of deals.
And this strategy is one that I call seller letters.
Now, in the good old days of direct mail, this was something that you would think of automatically.
These days, people don’t think about it, but actually putting a letter in an envelope and sending it to someone who owns a business in the sector that you’re targeting is a very powerful way of getting your message that you’re interested in acquiring through to the right person.
See, emails typically go through to a reception or they go through to the wrong person or they just go into a general big pool of emails, and of course they’re not confidential.
But if you write a letter to the owner of a business and you mark it for the attention of the directors only or private and confidential, even better, use the directors’ names if you know what they are, then now you can access right through to them, and they typically, if you mark it private and confidential, they’re the only people to open it.
And I have got a great letter that I’ve used with lots of success, because it’s very personal, it’s very natural, and I’m asking them if they are interested in having a conversation with me about either investment in their business or me acquiring their business.
And I’m very humble.
I’m very honest.
I say I don’t know what their situation is, I don’t know whether they’re interested or not, but I give them my phone number, I give them my email, and invite them to contact me.
So seller letters are a very, very powerful way of getting straight through to the owner of a business.
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